Are you NEW to marketing? To small business? Or a little seasoned, but ready to take your organic marketing game to the next level? (Remember, organic means unpaid!) You are in the right place.
With so many marketing strategies available, it can be overwhelming to know where to start. The excellent news is, there are many simple and effective tactics that can be easily incorporated into your daily, weekly, and monthly routine to give your business a boost to the stars.
Without further ado:
First and foremost, establishing yourself as a leader in your industry is crucial for building trust and credibility with your target audience. One way to do this is by writing a blog post 2x per week and sharing your expertise with the world. Not only does this give your audience valuable information, but it also showcases your industry knowledge and establishes you as a reputable source. More tips on positioning and branding yourself as an expert.
Stating the obvious, social media is another powerful tool for small businesses. Keep your social media feeds fresh and engaging by posting daily on platforms like LinkedIn, Instagram, Facebook, and Snapchat (or whichever is your jam). Share industry news, behind-the-scenes peeks of your business, and tips and advice. Need some content ideas? Check out this post. Pro tip: If you are just getting started, and are a solopreneur or have a small team, begin with one or two social media platforms. I have seen burnout happen at record speeds when small businesses try to be in too many places at once. Showing up consistently and authentically on one platform is so much better than showing up half-assed on several of them.
Podcasting is also a great way to reach a larger audience. If you are not ready to start a podcast of your own, explore opportunities for guest speaking engagements on other podcasts or long-form content. (Tips on How to be a Star podcast guest). Podcasts continue to grow, and they need guests with expertise, (like you!) During the pandemic 17000 new podcasts launched each week. Make yourself an expert Podcast Pitch document, and start marketing yourself as a speaker.
If you are up for hosting your own podcast, aim to create a new podcast episode 1x per week. Boosting your online reputation is crucial for any business, and it is hard to beat podcasting for this opportunity, (like having your OWN radio show in the 90’s!)
Encourage your clients and customers to leave reviews and use a tool like Google My Business to manage and generate them. Positive reviews can make a huge difference in attracting new customers and building trust with potential clients. Here is the ONE question you need to ask to get the best reviews and recommendations.
SEO — the mere words often make people quake in their boots! But it doesn’t have to be that scary. Improving your SEO is easier and more accessible than ever, and it is a must for any business looking to increase their online presence. Simple idea: re-share your video content (ie: YouTube) and focus on outreach to secure backlinks. This will help your website to rank higher in search engine results and make it more likely for potential customers to find you.
E-mail can seem old-school — but it is one of the most effective means of staying top of mind with your audience! The right emails will keep people engaged and interested in your content and business. Email your list 1x per week with an inspiring, entertaining, educational newsletter.
Finally, drive traffic to your website by batching and scheduling your pins for Instagram, Pinterest, LinkedIn, or whatever platforms you use — every other week is my suggested schedule. Tailwind is a new favorite of mine, and has already saved me several hours each week.
Implementing these tasks into your routine may seem daunting, but remember — and I cannot emphasize this enough — small, consistent steps lead to big results.
Organic marketing is all about building relationships and providing value to your audience. Share your knowledge and expertise, and always strive to be genuine and authentic in your interactions.