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Achieving More by Starting at the End: The 'Backwards Goal Setting' Method

I love goal-setting systems and tactics, and this is one of my recent favorites. And it is counterintuitive as heck.

Start with the LAST step.

The idea behind this technique is to start with the end in mind and work backwards to create a plan for achieving your desired outcome. This approach can help you stay focused and motivated, and can also help you identify and overcome any obstacles that may be standing in your way — small step by small step.

One of the key benefits of backwards goal setting is that it allows you to visualize your desired outcome in advance. This can help you gain a clear understanding of what you want to achieve, and can also help you stay motivated and committed to your goal. In fact, research has shown that people who visualize their goals are more likely to achieve them than those who don't.

Another cool element of backwards goal setting is that it helps you identify the specific actions that you need to take in order to achieve your goal. For example, if your goal is to launch a new product offering in the next six months, you may need to make changes to your daily routine in order to have the capacity to make it happen. By working backwards from your goal, you can create a plan for achieving it that is both realistic and actionable. (Hello, S.M.A.R.T. goals!)

One of the key steps in backwards goal setting is to break your goal down into smaller, more manageable parts. For example, if you want toread 12 business books this year, you may need to set a series of smaller goals that will help you achieve your desired outcome. This could include setting a goal to read 30 minutes each evening. By breaking your goal down into smaller parts, you can make progress in a step-by-step manner and stay motivated along the way.

Pro tip: Don’t forget to celebrate these small victories!

Some stats for the date-minded:

Visualizing and writing down your goal can increase the chance of achieving it by up to 42%
Setting smaller goals to achieve the big one can increase the rate of success by 80%
Having a deadline for your goal can improve the chances of reaching it by 65%
Breaking the goal down into smaller parts can increase the rate of completion by 33%
Backwards goal setting can improve the chances of achieving the goal by 72%

Happy Marketing.


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